New multi-screen scrolling light box-style newspaper column, make full use of modern science and technology to meet the needs of the fierce competition in the market over three advertising media, there is a new media type. It is characterized by:
A new multi-screen scrolling light box-style social advocacy functions newspaper column
New multi-screen scrolling light box-style newspaper column has a strong social advocacy function, but also print media news secondary transmission of the carrier, newspaper free to viewers through value-added services to enable the reader adds another study the party's principles and policies, the opportunity to learn all kinds of information channels, and to promote local economic development and spiritual civilization. Therefore, the establishment of a new multi-screen scrolling light box-style newspaper column is a regional economic development and the degree of civilization of a flag, but also the party and the government to expand and conquer new public posts of important initiatives.
2, the new multi-screen scrolling light box style newspaper columns and landscaping, lighting the city's new multi-screen scrolling light box-style newspaper column style, its novel appearance, colorful lighting effects at night, with the new urban planning, urban Construction of a high degree of harmony and unity formed. On the one hand, it provides pleasure audiences spiritual life and the beautiful visual enjoyment, greatly enriched the cultural life of the masses, improve the city's taste and value of the city; hand, enhance the city streets urban style, and create a strong culture, to become a civilized city, clean city image projects.
3, the new multi-screen scrolling light box-style information dissemination newspaper column and a new type of multi-screen scrolling light boxes newspaper column, to facilitate the masses is a modern city with an important cultural facilities, but also the cultural life of the masses is an important content. National Press Building, usually into a piece of chain facilities, with a certain scale, it appears, for the masses in their own front door anywhere street plaza free to read newspapers to learn a variety of new information economy provides a great life convenient, so loved by the masses, became an important place for gathering audience.
4, the new multi-screen scrolling light box-style newspaper column enhance advertising effectiveness function, through newspapers and advertising audience to further expand the scope of the new multi-screen scrolling light box-style newspaper column, so that news content and newspaper advertising newspapers a breakthrough in the traditional limit indoor propagation medium, to a certain extent, so that the paper has the advantage of outdoor media. This new mode of propaganda, so that newspaper advertising effectiveness has been further expanded and enhanced in order to achieve maximum advertising effect, to prompt advertisements to increase newspaper ad spending purposes.
5, the new multi-screen scrolling light box style newspaper column newspaper brand has increased, China Times features have been a seller's market into a buyer's market era, staking wave of development has ended, began to enter an era of brand competition. Newspaper marketing is the core build brand image in the reader's mind, Newspapers high level of competition will be brand competition. Newspapers brand strategy is to establish the definition of the market position of the newspaper, so that readers respected recognition given to achieve a long-term strategy to capture the market. Brand strategy including brand creation, use and protection of integrity of the process, the new multi-screen scrolling light box-style national newspaper brand building is undoubtedly an important path. Distributed through the city streets newspaper column diverse audiences 24 hours of uninterrupted vision, "hint", will be largely expanded to newspaper audience in the audience's mind and gradually formed a good brand image. Several times a day with a switch time setting function, the screen can be designed to unify people dwell time 1-99 seconds. You can set a different duration for each photo, the use of similar products to overcome the shortcomings of electron conduction, the use of easily damaged relay; IDEO has written all the features, not afraid of power-down. At each stop, the screen is always online position can be synchronized. All of the LED display, the screen duration timer mode uses a glance. Sensor with the screen turned off parcels to foil alarm protection, stable performance, simple to set up, and never lost paintings, in the long-term stable operation under various environments, strong anti worse.